Organic Spice Mix "Southwestern Rub"

Our organic "Southwestern Rub" spice mix brings some big, bold southwestern feel into your chicken, ribs, pork tenderloin, steak or anything for that matter! Delicious any way you try it!

This Southwestern rub quickly adds a ton of flavor to meat when you don't have the time to let it soak in a liquid marinade for hours.

What is a rub?

• A rub is a mix of various spices, seasonings and flavoring ingredients applied directly to the outside of raw meat, poultry or seafood before cooking. The rub forms a coating on food and is used to provide flavor and develop texture. A great rub can easily transform a plain piece of meat from boring and bland to outstanding and flavorful!
• Rubs can be dry or wet. A dry rub is made of a blend of spices and seasonings, without any wet ingredients; whereas a wet rub includes some type of liquid flavoring ingredients.

Why dry rubs are best?

• While there is nothing wrong with wet rubs, dry rubs have a couple advantages:
• Perfect sear: Dry rubs don't add any additional moisture to the outside of meat. Moisture on the surface of meat needs to evaporate before any sear can develop. Therefore, dry rubs are a faster way to develop a beautifully caramelized crust on a piece of meat.
• Complex flavor: You can still incorporate a liquid element, such as a glaze or BBQ sauce, during the last few minutes of cooking! By layering a dry rub with a wet sauce or glaze you can achieve a more complex flavor – meaning, meat with a well-seasoned, caramelized exterior and a concentrated, saucy finish.